The Starbucks Experience

When walking into a Starbucks, customers notice several things: soothing music, the aroma of freshly ground beans, friendly baristas waiting to make a tasty drink, and a menu with endless options. Recently Starbucks has made some serious changes to its menu to accommodate for every customer. All frappucchinos are now available with a cream base instead of a coffee base. All drinks can be made with nonfat milk, half and half, soy milk, whole milk, or low fat milk. Mochas, Lattes, White Mochas, Passion Tea Lemonades, Americanos, and all other items on the menu can also have multiple espresso shots added, and any flavoring. 

Many customers find a drink they like, and apart from the seasonal drink, they usually come in asking for the same drink several visits in a row. Not only does Starbucks have delicious drinks, it also has pastries, sandwiches, fruit, and yogurt parfaits. Most Starbucks locations also have free wi-fi internet making it a perfect spot for students to study, or business men and women to do business online. Starbucks tries to provide an environment that welcomes all people, and serves every customer with a positive attitude making their positive experience continue throughout their day. 

Starbucks is one of the most popular coffee houses in America, and is the largest coffee chain in America. Yet they've only had a few commercials air on television. There is a Michael Buble commercial that was used to promote the Starbucks Frappucchinos that are sold in stores, this campaign was focused on having "you time." Another commercial promoting Starbucks Frappucchinos emphasized that work can wait. Another product that hit the grocery store was the Starbucks Doubleshot espresso and cream. Starbucks used a couple famous artists such as Survivor and Gary Glitter to show Starbucks customers how to bring on the day.


Starbucks is more than just it's coffee though, Starbucks is about it's people. They had a commercial to show how important they felt it was to vote. Starbucks also gives to Africa 5 cents every year to help find a cure for AIDS. They were able to do this through their (STARBUCKS)RED products.

How is Starbucks so successful without advertising? People talk and even when they don't, the cup will talk for them. Someone will walk into class, a meeting, a hair appointment, or the grocery store with a cup of coffee labeled with the Starbucks emblem. If a colleague, a passing shopper, or a hair stylist asks about that cup of coffee, there is usually a smile, a "mmm" face that comes across the face of the Starbucks customer, and then from there on out, there is utter curiosity about the Starbucks company. 

Doesn't the "mmm" face make you curious?